Building Marketing and Sales
As a well-rounded business executive, my experience consists of roles in business development, marketing, and sales where I have:
Accelerated Partner Sales
Cultivated existing North American partner network for a global software company. Focused on expanding reseller channel and initiating joint marketing efforts, as well as establishing direct sales efforts. Increased reseller channel 40%, customer base 80%, and accelerated new sales opportunities over 600%.
Built Marketing and Sales Organization
Company had no marketing activity and only a marginal sales effort. Crafted and executed a marketing plan with new corporate brand, social media strategy, email and advertising campaign, media management and coverage programs, and direct sales force. Built marketing and sales organization of seven representatives. Results boosted social media following 45%, interest in company's research 65%, and increased sales prospects 225% in just 6 months. Company was subsequently often sited and featured in industry publications and interviewed in radio shows.
Entered New Market
Charged with building a marketing and sales organization, creating new market for archives conversion services, and introducing a digital asset management system to Fortune 500 publishing companies. Built a marketing and sales operation, crafted corporate plans, and executed targeted marketing campaigns and direct sales plans to Top 100 publishing companies while maintaining current sales of services and products to existing government market. Led corporate sales team in capturing 175% increase in new sales from previous year.
Drove Sales Growth
Hired to bring leadership to marketing and sales organization. Executed targeted marketing plans, created industry hype for use of new technologies, introduced new services, and contributed a personal sales effort to close new sales. Turned business around to drive sales 600%.
Penetrated Foreign Market
Tasked to manage a sales opportunity in Kuwait for an enterprise ERP/CRM system company. After closing the first sale, developed a more comprehensive market entry to Kuwait and United Arab Emirates, and established a partner distribution channel. Successfully penetrated Middle East territory with multiple system sales.
Accelerated Partner Sales
Cultivated existing North American partner network for a global software company. Focused on expanding reseller channel and initiating joint marketing efforts, as well as establishing direct sales efforts. Increased reseller channel 40%, customer base 80%, and accelerated new sales opportunities over 600%.
Built Marketing and Sales Organization
Company had no marketing activity and only a marginal sales effort. Crafted and executed a marketing plan with new corporate brand, social media strategy, email and advertising campaign, media management and coverage programs, and direct sales force. Built marketing and sales organization of seven representatives. Results boosted social media following 45%, interest in company's research 65%, and increased sales prospects 225% in just 6 months. Company was subsequently often sited and featured in industry publications and interviewed in radio shows.
Entered New Market
Charged with building a marketing and sales organization, creating new market for archives conversion services, and introducing a digital asset management system to Fortune 500 publishing companies. Built a marketing and sales operation, crafted corporate plans, and executed targeted marketing campaigns and direct sales plans to Top 100 publishing companies while maintaining current sales of services and products to existing government market. Led corporate sales team in capturing 175% increase in new sales from previous year.
Drove Sales Growth
Hired to bring leadership to marketing and sales organization. Executed targeted marketing plans, created industry hype for use of new technologies, introduced new services, and contributed a personal sales effort to close new sales. Turned business around to drive sales 600%.
Penetrated Foreign Market
Tasked to manage a sales opportunity in Kuwait for an enterprise ERP/CRM system company. After closing the first sale, developed a more comprehensive market entry to Kuwait and United Arab Emirates, and established a partner distribution channel. Successfully penetrated Middle East territory with multiple system sales.
